Sony Responds to Activision Threat

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jahheim said:

problem is i doubt sne is breakeven on their hardware sales right now, and they clearly envisioned this hardware cycle to last much longer and for price points to remain a lot higher for a lot longer.  lowering prices helps them in the short-run on the top-line and for software tie-ins but only accelerates their hardware losses.  bobby kotick i think is just power tripping a little..  at most he probably does a few more exclusives with msft where they'll compensate him for that anyway.  

i also doubt he's focusing on the wii.. aside from the guitar hero franchise, activision's strategy has been to focus on the hardcore gamers, and taking into account that these some of these games take 2+ years to develop now, its not so easy to decide suddenly to switch to developing games for the wii.  

i also think ppl forget that a lot of their biz is non-console.. blizzard is only 27% of their revenue but 60% of their operating profit.. so clearly consoles are not his focus area right now

About the Wii developement, it wouldn't be "swiching", since they already develope games for it. In reality we'd be talking about ditching PS3 in favour of Wii, 360 and PC.
But what are this "hardcore" Activision-Blizzard is focusing on? Are they people who don't care about whether the game is good or not?

Good point about the financials, by the way. It gives some weight for the threat.