SONY should drop the price IF they can lower the cost enough. They should be making a profit on console sales, but not much. They need to drive more game sales and they can only do that if they can move more PS3s out the door. It's not good enough that sales are doing good despite being the most expensive up front cost of the other consoles and it being a recession. The longer it stays in 3rd place (and its probably already too late to ever catch up to the X360) the more likely they will NEVER recoup this gen.











