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Ok here's something from Malstrom's article that shows why I think he just doesn't get it when if comes to Project Natal:


"Have you noticed the strange obsession with Steven Spielberg in hyping Natal? “Well, if Steven Spielberg loves it, man, it must be something!” If game journalists acted like game journalists, they would instantly note that Spielberg, who was stuttering his lines (watch the video again, what he is saying isn’t coming from his heart), is saying the similar lines of Fils-Aime when he spoke at E3 2006. One indication of a marketer was someone pushing Spielberg. Gamers don’t give a damn about Spielberg. Maybe if Will Wright was up there, or Sid Mier, or Richard Garriott, gamers would care. But Spielberg has no weight in the game industry. Anyway, the appearance of articles like this is an indication the Natal push wasn’t working."


Now I have to ask you why would it be strange to have Steven Spielberg talking about Natal when the audience that Microsoft is targetting would obviously be well aware of him?   Does anyone here really think that if they brought Will Wright, or Sid Meier, or Richard Garriot onstage that the mass casual audience that has been picking up Wii Fit, Wii Sports, etc would stop and take notice?  I doubt most of them would even know who they are. 

I seem to remember a time when Malstrom was bashing game journalists for being too hardcore and elitist and now he's bashing them for not being that way.  The guy needs to put aside his hate of the HD consoles and Microsoft in particular and actually start to really think instead of just bashing.  When Nicole Kidman was promoting Brain Age I have a feeling Malstrom probably thought it was brilliant.  When the Wii was shown on Oprah did Malstrom bash Oprah and talk about her credibility with the game industry?  No?  Then maybe he should shut the hell up about Spielberg.