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Taz! said:
^ Well Sony have forecasted 13M units to be sold by the end of their FY. If they are doing a two $50 cuts strategy then they need to act now.
If they are going for one $100 cut then I think they can hold out to October at the latest.


If they do $100, it'll be interesting to see how different the hardware, complimenting the price cut will be. I don't mean "OMG SLIM PS3!" but small die and perhaps even a simpler mother board. $50 with a mild hardware changes would be the most economical for their bottom line. The problem with a $100 cut is that you could lose steam fast, while mounting up more losses and be stuck in a negative cycle of having to slash prices drastically to stimulate sales for short periods.