It could come next week, or after the game releases.
For an anecdotal example, I saw a TV ad for Wii Fit 2 months ago.....
I wouldn't worry too much. If it bombs, whatever, at least you will buy it and enjoy it. Sales can't affect the fun.
Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. " thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."