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Topics like these are always silly ... Today you can buy a Graphics card that is noticeably more powerful than what either the HD consoles for a little more than $100, which is turning a healthy profit for the company that developed the technology (ATI), the company that manufactured the card (Saffire), and the retailer selling the card; and yet people think that this will be a difficult thing to do in 3 years time, potentially after we have moved two manufacturing process forward.