Shadowblind said:
Wrong, though not entirely. With the original Xbox, that was pretty much the entire reason they came into gaming. For the 360, after they got their first taste of profits, they soon realized the potential they could get in the gaming world in terms of profits. After making consistent profits and rather soundly defeating Sony's ability into a possible replacement for the home PC, they started guning for the top spot. Enter Natal. MS doesn't seem as obsessed with beating Sony as much as they used to, so much as making sure Sony stays out of their way as they attempt a move on Nintendo's crown. |
Oh, they do like the profits, but the focus is still on Sony. Look at the moves they have been making this generation. The buying of games in japan (or however you want to term it), the paying for exclusives. These are not to bump Nintendo off, these are direct challenges to Sony. I think this is their focus and will be until Sony has been run out. Sony hurt itself with the price issue, of course, and iis having problems, but MS is not going to make the mistake of thinking they are down for the count. They do not believe it is safe yet, imo.
Natal is not aimed at Nintendo, Natal is aimed at Sony. If they did not think Sony was going to come out with the wand at E3 or if they honestly believed that Sony never would come out with motion controls it would not have been shown yet. MS loves trumping and that was Natal, trying to tale focus of Sony.
As for Nintendo, I think MS would try to comepete with them after they are sure Sony will not infringe, but I don't think they have the corperate strategy or philosophy to do so. That is not to say that they won't make profit there, but they will not get to the "rise to the heavens" profits or marketshare of Nintendo. Nintendo is run by people who very much understand business right now. Look at the interviews with Iwata and Miyamoto. Its pure gold from that standpoint.
That is my overview ATM of what is going on in the market and the strategy of MS.
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