Steroid said:
That's a strange assumption. When PS3 lowered it's price in 2007 it outsold the 360 pretty consistantly for nearly a year before MS dropped the 360 again. The same can be said of Sony of course. They have yet to respond to 360's price drop from last year. Going by these trends it seems more likely that the 360 will get its next price drop in fall 2010. |
Why is it a strange assumption? I have data which shows greater relative Americas sales during the holidays and I have seen the PS3 barely edge past the Xbox 360 during 2007 holidays when it had the big price cut to get the whole train moving. Yet from the relative performance during the holidays people were shocked to see the PS3 greatly ahead of the Xbox 360 at the start of 2008. Look at the graphs, the Xbox 360 always does relatively better than the PS3 towards the end of the year and the PS3 always does relatively better than the Xbox 360 towards the start of the year.
Also the Xbox 360 is profitable, if you read between the lines of the financial reports with 3 data points you can see that a lot of the revenue of E+D is due to the Xbox 360 but not nearly all of the expense. They can afford to drop the price if they so chose, and since they stated previously that their goal was 2nd place this generation you can believe that they will cut the price.
Tease.







