If MS doesn't come 1st next gen or the gen after , should they pull out ?

[De85]

Million said:

kitler53 said:
the loss of 6 billion is irrelevant at this point. as long as they keep making profit each quarter from here on out then there is no reason to get rid of their gaming department.

What makes you think their losses are capped at  $6 billion ?

It doesn't matter what their losses are capped at, they could have sunk a 100 billion dollars into the xbox brand, but if it is generating a profit now, and they believe it will continue to generate profits into the future they will stick with it. 

http://en.wikipedia.org/wiki/Sunk_costs