How do you " win" E3?

[amp316]

xlost8 said:
For some reason I always thought that the winner of E3 either had to present a huge load of games back to back as the conference was going on or news in general to keep the show from being boring.

I for one saw Microsoft show entertaining not one time did I yawn or took a break & came back to finish watching. However I did do that with Sony and Nintendo shows. Sony just kept proving and demostrating sales figures while Microsoft ignore sales figures and focused on content and so did Nintendo by the way.

All in all, I do see your point it seems that celebrities did play a huge part this E3. I mean the Beatles were what set Microsoft introduction to E3, sparkling and successful.

All of that money that was spent on Paul and Ringo you would have thought that they would have played.  I mean they had a house band playing Beatles songs and then the actual Beatles come out and then...  nothing.