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By saying "killer" I cannot help but think we are talking about sales here. Nothing will make Forza 3 sell more than GT5 and that includes a halo-esque advert campaign. Simply a minute of a shitty advert from Sony with "GT5" at the end = million seller first week.

1 million first week for Forza 3 would be fantastic however for GT5 that would be a failure so it shows how big each franchise is. Quality wise both will be AAA and sales wise both will sell enough to warrant a sequal. Beyond that who really cares besides growing their e-penis more?