HappySqurriel said:
Web application developers like Google and Facebook have created a business model where they sell a service (advertizements that target you) to a client (small to large companies) where you don't need to pay for anything for them to be successful. |
This.
Also, put something phisycal into the box, to make it more valuable than just the data itself. Like collector editions, but without that nonsense part of asking extra $10 for posters, and figures.
Just as cinemas, or musicians' live concerts make the paying version more appealing than piracy.