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Actually,in the end, it boils down to personal opinion.
As for impact, financial and cultural, Mario is way ahead of Zelda. But the Zelda series has something of an "X" Factor, which makes it the favorite for many fans.
Also note that all the games you have mentioned(except MK64) can be replaced by a Zelda game thats just as good( even better in case of the SNES and 64 era)



"The accumulated filth of all their sex and murders will foam up about their waist and all the whores and politicians will look up and shout "Save us!"...

 ....and I'll look down and whisper  "no."  

                                                                   - Rorschach