Also, Toshiba shouldn't ignore the ps3 user base so readily. Just because ps3 owners don't buy Blu-Rays now, doesn't mean that they never will. Most ps3 owners don't own an HDTV, but when they do eventually upgrade, they'll already own a Blu-Ray player. For roughly 5 mil. people, the format war has already been decided, and that number will likely surpass 8 mil. by the end of the year. As HDTV adoption grows, so will the percentage of ps3 owners that buy Blu-Ray movies.
Toshiba should be very worried about this. Sure, they may have a 10% lead in standalone sales, but there haven't even been 1 mil. standalone players sold for both formats combined. How will Toshiba overcome the ps3 user-base when they start upgrading to HDTVs and buying movies?
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