It's because many people choose a ps3 over a standalone player. The ps3 has been considered one of the best BR players on the market, and it's generally cheaper than all other players on the market. Why would you choose something else a $499 Panasonic when you can get a $499 ps3 that has just as good a picture quality as the Panny, better upscaling, and can stream media from your PC, play ps1/2/3 games, and will have more features continually added via firmware updates?
Sure, only a small percentage of ps3 owners bought them specifically for Blu-Ray, but there are those that did, and can't make a proper statistic comparing the sales of standalone players because it excludes this group of people, a group of people that have jumped fully into the format war just like those who opted to buy a standalone player..
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