For the remainder of 2009? 360 wins.
There's no guarantees that Demon's Souls and MAG are any good, but at least with 3 out of 4 for the 360 there's been proven success on the platform already. (I hope Demon Souls is good though, I'm in need of a good RPG)
Also L4D is epic.
For all of 2009? I'd say PS3. It's had a pretty consistent flow of good titles (exclusive and non-exclusive) where as the 360 has really relied on 3rd party for the first half of 2009.