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TheSteve said:
They should do it Guild Wars style... Sell the core game kinda cheap ($40? $50? It would make a difference...), then in six months release an expansion in stores or DL for $30-40... Six months later, again... You're still paying a "monthly" fee ($5-8) if you're keeping up with the expanding game, but those that want the "F2P" experience just have the core game and a lifetime $40 fee. A cheap game for the PS3 will fly off shelves before people even know what it is.

P2P MMO's also have expansion packs