Sony explained the position for PSP Go in this interview with Gamasutra
http://www.gamasutra.com/php-bin/news_index.php?story=23918
So the PSP Go is Sony's answer to the continuing increases it sees ahead for digital content demand, but early game consumer reaction has suggested that its $250 price point may be prohibitive.
But Koller says Sony sees it as a "two-model strategy," wherein the PSP Go is the "premium-end" product to the PSP-3000's lower-end.
"From a target perspective the 3000 targets, and has been targeting, a lower income teen consumer... much more urban," says Koller. The demographics of the product are "very ethnic" ; 40 percent of PSP owners are Hispanic, for example.
"It's a different kind of [audience] than you usually see in portable [consumer electronics," says Koller. "It's much different than Apple's or Nintendo's products.
He describes the Go's demographic as someone in the 25-35 age range, "tech adopter, higher income... a little more digitally savvy." As with the earlier PSP models, colored hardware will be part of the strategy to attract this hardcore adopter demographic, although Sony's starting with just black and white hardware.
"The Go... appeals to who we launched the PSP-1000 at $249," says Koller.
MikeB predicts that the PS3 will sell about 140 million units by the end of 2016 and triple the amount of 360s in the long run.
