Blu Ray sales are up and DVD sales are down

[Ail]

D_Boy said:
That is true...for now. But things can change soon enough. Maybe the process will be nearly as cheap as DVD in the near future. Maybe a new format will come out (like the Hologram Disc they have been talking about). But for now, Blu Ray is doing better than most people expected.

I don't think the process is the main reason the prices dropped down.

In my view DVD prices dropped for 3 reasons.

-Some retailers started to use low priced blockbuster DVD as a way to attract customers to their shops ( WallMart for example, Best Buy too).

Lets not forget that a new movie retails at 15$ at Best Buy or WallMart and that is between 50 and 60% of the MSRP so basically retailers forfeits most of their profits on those in order to generate foot traffic in their shops...

-Many retailers expected the transition to HD to go faster and started to try to liquidate their old stocks.

-Netflix and others digital downloads have become serious competitors for old non Blockbusters dvd movies and the only way to compete was to lower severely the price of old movies ( every week you see DVD of movies 2-3 years old for 5$ ).