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heruamon said:
So, what does this mean? Is this something that has been sustained over a period of time, or is this a blip? Long term, does this mean this trend will continue?

Both. The medium will stay for a time but I wouldn't expect a fundamental switch as it happened with the DVD. The DVD had too many advatages but the Blu-ray is only a question fo quality. Movie buffas will take the Blu-ray but a very big part of the public will simply use the cheaper medium.