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DirtyP2002 said:

Think about it.

  • Playing Gears of War and actually take cover
  • Playing a stealth game where you actually have to hide
  • Fashion labels presenting new collections on Xbox Live. You can wear them on the screen and use the camera as a kind of mirror, turn around and see if it fits you. If so, you can go out and buy it. Everyone benefits, customers, Labels and Xbox Live.

endless possibilities.

And the most satisfying melee finishing moves EVER.