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OK, Here is the deal.

Basically take this years sales figures each week and base them over the same weeks for the first year of Natal being out. So if it's November 2009 then we compare from 2008 November against 2009 November.

Basically like this week it would need to have sold 240,000 WW if Natal was out. Simples.

I'm expecting after a month for it to be even more demand. But thats my inckling after seeing the press coverage.