I think Nintendo and MS didn't feel the need to plant audience members this year.
Seriously, all 3 were equally good and we did get a reaction to those games, but it wasn't as massive as Sonys was, even if they were doing the dumbest things. That's why I really disliked Sony's conference, obviously there were planted audience members and it made the conference worse for it. I don't mind a massive reaction to FF14 or Kojima, that's good, applauding the awesome stuff (FF14 was awesome until that trailer ended), but if you're clapping for something really stupid then it just looks like you're taking the piss out of Sony (which is obviously not what Sony paid them for).
You can argue as much as you want whether you believe I'm wrong about the audience members, but put it this way, MS's previous conferences got a huge amount of "audience clapping" and they had audience members planted around for those.
I'm actually kind of glad Nintendo and MS were subdued in comparison, it just made the times they did clap more important (SMG2, Metroid: Other M, Halo Reach, MGS:R).







