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It's kind of funny. Super Smash Bros. was outsold by Halo: Combat Evolved, and Melee was outsold by Halo 2. Halo 3 has a massive and tight knit community, after only a short while. Even I'm finding myself hooked.

The most optimistic prediction I can give for both games is somewhere around this:

Brawl: 8.5 million

Halo 3: 10.8 million

Both games have a devoted userbase, so I don't see why most people think the trend will change and all of a sudden a whole new audience will embrace Brawl. Melee was a launch game and largely thought of as the best game on the Gamecube. Brawl will be launching only a month after Super Mario Galaxy, and god only knows what other crazy games will be offered this Christmas.