How can Sony not "win" this E3?

[KBG29]

Winning E3 is a very interesting thing.

Do you mean from a gamers standpoint? or a mass market stand point?

Personally I think you are right. If all someone cares about are games, then Sony has to fuck up monumetaly to not win.

If you are talking about winning E3 as in building up so much new and innovative stuff that it boosts hardware, then I think SOny could easily be in a bit of trouble.

What it comes down to is most consumers see games as a side feature. They are more into the gimics that an electronic device brings. With the new camera shown by MS today, they have something that has major mass market potential, because it could be the new cool thing. Now what Sony has to do is prove that they already have all of this capability with the current PSEYE. Even if what they show is a watered down version of what MS showed, Sony is only a FW update away from giving this feature to every PSEYE owner. That would allow them to hit the market first and get the buzz on PS3's side. Perhapps they could even annopunce that they will have an HD PSEYE later in the year that will enhance these features even more.

So there it is. The minority report stuff is the talk of the town right now, and only uping the anite on that can swing the momentum in either Nin, or Sony's directions. Traditional games are no longer a driving force behind sales, and in reality that is what winning E3 is about. What can a company show to push sales above the competition?