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[6:06] Griffith says the concept of Blur falls in between the hardcore tuner sims and just-for-fun arcade racers. Mario Kart in particular shows the potential for a well-crafted mainstream racing game.



[6:07] But where Mario Kart was limited to one system, Blur will be multiplatform, Griffith notes. He throws to a trailer with the tagline that the company wants it to do to racing games what Call of Duty did to shooters

Simply hilarious.