Year on Year - The Big 3 So Far

[Squilliam]

goddog said:

Squilliam said:

Signalstar said:
^ Last year the primary SKU was the 40gig which retailed for $400. This year we have two primary SKUs the 80gig which retailed for $400 and the 160 gig which retailes for $500. The average of these two Skus is $450 which is $50 more than last year.

As the 160GB tends to have a full priced game bundled and only 1/9 consoles sold is the 160GB therefore the average sale price of the PS3 is something like $412.

For the Xbox 360 the Average sale price is $270 but once you consider Live Gold and a few wireless accessories and people who buy an Arcade and immediately get a HDD bundle (3 months Live at the cost of a component cable) the ASP is probably something closer to $300 at the point of sale. Im ignoring controllers and cables for hopefully obvious reasons.

The PS3 isn't significantly more expensive than the Xbox 360 in America, the difference between them is more due to Microsofts past good work in strengthening the brand/console.

I hope to god your not suggesting people who buy 360s go out and buy the wifi broadcaster ...... and if they are they are  .... well hurting their own experience.  the rest of it sure i guess though i feel your overstating the number of people who buy live.. though maybe we will know more at E3 i would be suprised if its more then 2/3 of the user base

Even if only 5% of people who bought Xbox 360s bought the Wifi device it would raise the average selling price by $4-5. Its an insignificant amount of people. But its not wholely insignificant next to the relative average sale prices of the two machines. However from figures indicating that the number of gold subscription accounts is over 50% it is a significant factor when comparing the average sale prices of the two machines. If one assumes that a gold subscription is purchased with even 1/3rd of machines it would raise the average sale price by $13, so the figure of $270 becomes $283 for example.

The relative pricing between the PS3 and Xbox 360 is difficult to nail down. There isn't exactly a single model consumer you could use to compare the two. People tend to self select based on the experiences they want and the features they value. This is why I like to use the average sale price as a comparison tool.