| rafichamp said: @radioio, Microsoft lost 9 billion dollars with the xbox, got a excuse for that? |
No excuse is needed. Microsoft's primary objective with the Xbox wasn't to make profit, it was to remove their biggest threat from taking over the living room.
And it worked, in the space of just 7-odd years, Sony has been moved from the market-leading position, to losing the race, at the same time they are bleeding money just trying to keep into the race, and software sells considerably better on the 360.
Next generation will be an interesting one. Microsoft has two choices for the next generation, they can use their new found position to try and get as much profit as possible, or do they go for Nintendo? I'm thinking that they will go for the latter, yeah that may seem laughable now, but so did them going after Sony 7 years ago. The long term benefits of being in first place is greater than the short term benefits of being in second place. Microsoft should know this, they've spent their entire life following this philosophy.
