Blu-ray players to reach $99 as normal not fire-sale price by XMAS 09

[ssj12]

rckrz6 said:
i think 99 dollars will be huge. That should be a prime price.

players are already $168, while $99 is a great price, it is pretty cheap now. Its just marketing it is a pain in the rear having players and discs a large distance from one another. Wal-Mart is solving this issue.