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According to Sony's own numbers ( http://www.sony.net/SonyInfo/IR/financial/fr/08q4_sony.pdf ) the operating loss of the gaming division for the year that ended March 31st 2009 was $529 Million ...

I think that it is reasonable to assume that the PS2 and PSP in hardware and software sales are (at least) breaking even, which would imply that after software sales were considered for the PS3 Sony was losing $50 for every console they sold. Even if Sony was profitable at this point in time on combined PS3 software and hardware sales, their numbers alone tell me that they're (probably) still losing a lot on each PS3 they sell.