Erik Aston on 29 May 2009
They trademarked the name, with a logo, just ahead of E3, and after the name already showed up in a retailler listing earlier this year. It would be really surprising if it wasn't confirmed at E3.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
