Remember when being secretive before E3 was a GOOD thing?

[Mr Khan]

It's all about the gaming media. They need something to hype going in, so foreknowledge is useful. If there's nothing to hype, then they downplay it.

Not saying its a conspiracy, but total mystery doesn't bring as many hits as "Check out the Sony conference where we'll be covering God of War III and MAG" instead of "check out the Nintendo conference where we might be covering something interesting, maybe"