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Nintendo have been successful this generation by focusing on designing a system that could attract more casual gamers and non-gamers to buy a Wii. It may have lost a few fans along the way but the consumers it has picked up from the casual market has more than made up for it. Nintendo has focused more on casual games which has proven to be successful for a couple of years: Wii Sports, Wii Fit, Wii Music etc have sold well and made Nintendo lots of money.