nightsurge on 25 May 2009
To wrap this up, Sony does not control their console's lifetime. Consumers and retailers do. If the PS3 is still the least selling console by the start of the next generation, it will be discontinued from retail space first to make room for the new consoles. There is nothing Sony can do to stop this except advertise and figure out a way to sell more PS3's. Even if the PS3 becomes profitable and cuts the price, if it is last in sales when 2012 rolls around it will be bye-bye PS3 and so long 10 year plan. This is almost guaranteed to happen in the US given the console situation there, but in Europe and Japan the PS3 may still live on for a few more years.
