@Woopah
You mean, what should the big 2 do about their lackluster sales? Because last time I looked Nintendo was carrying almost the entire industry growth on their own shoulders. A growing industry, it was at least last time I looked.
It would do both Sony and Microsoft well to take a look at how the average person views their console, and why. If they took some time to think about why the values they have instilled their consoles with are not as successful this generation as it was the last, and why the Wii was so successful they might actually be able to find some neat solutions.
Why do people buy the consoles, and how do they use them? What would our console need to be appealing outside of our current demographic?
These are all questions that I believe would do much to further the understanding of the consumer, and in the end produce a better product.
And I belive that while making the consumer want your product might sometimes be successful marketing, making a product that the consumer wants is always good marketing.
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