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Lets see... they're trying to sell a non tangible completly copiable product like a tangible, non copiable product.

Yeah. I'd say that's a bad buisness model.

Really a lot of games should use advertising based revenue... be paid for upfront.

The billboards in racing games and ragdoll kung fu being free for a week are good examples.

I mean we have loading screens. Why not put an add in there rather then a character?