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ZenfoldorVGI said:

I've always thought the 10 year thing was a marketing talking point, to make people believe that investing 500 dollars in a gaming system was worth it because it will be around for a long time.

Most likely, Sony will proactively release their next console to combat Microsoft when necessary.

They might keep the PS3 on the market for 10 years, but I doubt it will be their primary console for more than 6.


The 10 year support/production cycle has essentially been just that. Support/production cycle with no word ever being said that SCE would not release a new console before those 10 years passed. That would be as ridiculous to say as it would be for even the most guillible consumer to believe.

Just based off of the support/production cycles for the PS1 and PS2 (both in the 10 year range), there's no real reason why the plan will be any different for the PS3.

Unless third party developers abandon the platform en masse, there aren't any real indicators. At worst, SCE finds itself in the same position as the GC, keeping the platform alive with SCE published softs and relying upon production cost reductions to keep the hardware profitable late in the development cycle in addition to revenue generated by lower budget games as the cost to develop drops and lower budget titles become more viable.

That said, it seems unlikely that SCE would leave the PS3 as their leading edge console for over 6. But then many within industry have been saying that this generation will be longer than any previous, but that remains to be seen.