Since when did 10 billion dollars become a lot. I mean it is a lot for a company of Nintendo's size, but with the market and economy the way they are, having something stored up is good.
95% of gamers don't know they are noobs, the 5% who do won't be noobs for long
Check out my kickstarter project: http://kck.st/15CEuUT
Check out my blog: http://www.metropolisgaming.com