Killzone 2 fails to crack 1 million units in US

[Squilliam]

Munkeh111 said:

Squilliam said:
Retailer Margin = $12
Packaging/Disc = $3
Distribution, market development fee whatever? = $5

Total for Sony's pocket $40 over say 2M shipped = $80M

Game cost = $40M
Marketing = $20M

Profit as it stands? = 20M or 33%

How does that look?

That definitely seems too high, how would all these companies make so many losses when they get $20m from 1m sales, a figure which most decent PS360 games seem to reach

The retailer margin as listed on Forbes is only $12 and I believe that. However the retailer margin stays the same @ $50/40/30 as it does at $60 from what I hear. Also pulling stuff from my memory a lot of games cost $30M or so to bring to market incl advertising if not more and not all games sell 1M copies. Bah im tired I can't explain this.