Killzone 2 fails to crack 1 million units in US

[Max King of the Wild]

theRepublic said:

Squilliam said:
Retailer Margin = $12
Packaging/Disc = $3
Distribution, market development fee whatever? = $5

Total for Sony's pocket $40 over say 2M shipped = $80M

Game cost = $40M
Marketing = $20M

Profit as it stands? = 20M or 33%

How does that look?

I know the game is first party, but $40 per game sounds too high to me.  I remember awhile back that Sven from Capcom (I know, not the most reliable guy) said that even $25 per game was too high for third parties.

you have to realize sony is dev, console manufacturer, and publisher...