Squilliam on 20 May 2009
Retailer Margin = $12
Packaging/Disc = $3
Distribution, market development fee whatever? = $5
Total for Sony's pocket $40 over say 2M shipped = $80M
Game cost = $40M
Marketing = $20M
Profit as it stands? = 20M or 33%
How does that look?
Tease.