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1st party games usually are never multi-platform. I can't think of one.  So that is a pointless point.

Getting direct control over peripherals and marketing is just a given unless a 3rd party makes a peripheral for a certain game. So I don't really even see a point in mentioning that.

Yes, they get more money from 1st party games but you would get even more money if you sold a ton of first and third party games.

So basically all your points are pointless. Also, 3rd party support for the Wii is picking up so the argument over lack of 3rd party support will soon be nullified.