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A lot of people are gonna say Blizzard, but currently aside from the (enormous) WoW revenue, they don't really sell anything else.

Activision makes a whole lot of games, most notably the Call of Duty franchise, which I think makes them more money than WoW. Add Guitar Hero and all their other big franchises, and I personally think Activision makes more out of this deal.

Anyone with any numbers out there to compare?