Sony PS3 Price Cut Around The Corner (SNE)

[coolestguyever]

Derek said:

NO PRICECUT COMING.  SONY STILL LOSING $40 per PS3 SOLD.

Why? See this...

From Joystiq Click to go:

Sony CFO Nobuyuki Oneda noted recently that the PS3's cost is still 10 percent higher than the system's price, reports Andriasang.com. With the console's price differences in each region, if Oneda is talking about Japan, that would be approximately ¥4,000 ($42). In North America the same $40 loss would also hold true.

As bad as losing money on each console manufactured sounds, it used to be worse. Just a year ago the estimate was that Sony was losing over $100 per system. Losing a couple Jacksons (four Hideyo's in Japan) per console isn't great, but it appears that Sony's costs and sales on the console are slowly finding equilibrium. Unless, of course, there's another $100 price drop in the PS3's near future.

Wow they're still losing $40 per console? Well unless a slim PS3 cuts costs dramatically there will be no price cut.