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Smash Bros. Melee sold as a new game to roughly 1/3 of all Gamecube owners and there were also a lot of people who bought it used so it potentially was owned by nearly 50% of all Gamecube owners ... We have seen games like Mario Party 8 which are selling better than their Gamecube counterparts so it is plausable that Super Smash Bros. Brawl may surpass the sales of Melee.

The one thing I don't know about is whether it will sell at such a rapid rate as Halo 3 ... Smash Bros is released in the holiday season which both works for it (many people will buy it as a gift) and against it (many people will buy it over several weeks to give it as a gift).