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NJ5 said:
@aderoche: I was thinking the same thing. It goes against my predictions, but I don't see how they can pull 13 million off without a $100 price cut. Otherwise why would they predict a record amount of PS3 sales in this economic environment?

Nevertheless, I don't think they'll be profitable with that price cut if it happens. I predict a lot of hard questions from investors and analysts on this PS3 forecast at the conference later today. They had promised to focus on profitability, which doesn't seem to be happening if they're planning that price cut.

Even though the PS3 will get more profitable, the big problem profitability wise are the declining PS2 sales which aren't completely offset by PS3's improvement, especially with a price cut.

 

Hence why they predict to lose money on Games again next year, there'll be a price cut, that much is obvious and it'll come before the Holiday season, otherwise ain't no way in hell they get even 10 million PS3s shipped this year, let alone 13 million.

 

With that said, SNE stock is at 25.50 as of right now, having dropped $.99 (3.69%) yesterday, I reckon it'll drop another $1 or maybe even more today.