You know what I find the most surprising. No it is not the claims of success, or their hope for a return to glory. It is their key points. The things they return to. The old all in one box nonsense that failed miserably everywhere else. Seeing as you can buy a laptop for the price of a PS3 it really was never a strong argument to begin with. Further more they committed the same blunder of putting gaming at the tail of their lists. Hell that had developers foaming at the mouth about Sony marketing.
Apparently Australia is not only down under, but twelve months behind. All of these marketing ideas were discontinued over a year ago in all of the other major markets. How is it that Sony in Australia is still using them. Are they not being informed about changes in strategy, or are they just expected to do their own thing alone. That would seem like a poor global strategy. Either way how is Sony going to come back if it is not applying lessons learned.
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