M ratings are not equal to "hardcore games".
Most movies with R ratings perform worse than movies with PG or PG 13 ratings. Same is true with videogames - most games with T or E ratings generally outperform A rating games.
So unless you've got an Assassin's Creed, GTA, or a Call of Duty level property which can justify multiple sequels on its hit appeal in that competitive market, its the M rated games which are risky for everyone not making the sure-fire hits, not the other games.
The market for 18-35 year old men who fantasize about lust and destruction but are afraid to leave their living rooms is over saturated and highly competitive, so Nintendo has largely left it for Microsoft and Sony to battle over.
People are difficult to govern because they have too much knowledge.
When there are more laws, there are more criminals.
- Lao Tzu
