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Lolcislaw said:

Plus people forget that games like: madden, mario, zelda, gta , halo , mgs , Gran turismo czy CoD do have huge casual appeal, because in order to achieve such sales this appeal is needed.

Exactly. Let's not forget that games like Doom, Myst and GTA3 were huge successes in "casual" users because they aimed to the whole spectrum of gamers while games like Okami, Madworld and Killer 7 bombed because they were just noticed by a reduced size of gamers. If you want to succeded you can't be subjective.