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It does matter if its artifical or not. GM was the number 2 selling car manufactuer in the world up until the end of last year. The problem is that they were losing a $1 billion dollars a month as they sold most of their cars at a loss to retain market share. The reality was, that they were in last place as far as demand goes. They were selling $6,000 Chevy malibus against a $15,000 Honda Civic. Sony could slash prices to increase marketshare, but with their losses, their heading straight for a GM like situation. They dont have room for a price cut with out shedding another $billion dollars.